Relationship Marketing…it makes a difference.
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Establishing a relationship of trust and authenticity in your sales cycle is imperative in the current economic climate. Consumer skepticism and reticence to get off the proverbial fence is fueling migration and immense growing popularity of social media. Social media allows for consumers to seek information and possibly engage in dialog that is relevant to them. The information gleaned from these social experiences is more meaningful and far more trusted than corporate advertising. Businesses that embrace the fine art of building and nurturing personal relationships have a far better chance making it through the current housing market. When developing a proactive approach to relationship marketing consider this advice when it comes to email marketing….. http://tinyurl.com/8jybhg
Amy
amy@maximumdesign.com
http://www.linkedin.com/in/amytharrington
Excellent points. I just wrote a series of articles on this topic for Catalog Success Magazine. I posted them on my blog, here is a link if you want to publish it.
http://gilbertdirectmarketing.wordpress.com/2009/01/09/welcome-to-2009-the-year-of-engagement-social-marketing-and-web-20-part-1-of-2/